{"id":12653,"date":"2024-05-07T09:36:45","date_gmt":"2024-05-07T09:36:45","guid":{"rendered":"https:\/\/klawter.com\/?page_id=12653"},"modified":"2024-09-27T08:51:14","modified_gmt":"2024-09-27T08:51:14","slug":"infecar","status":"publish","type":"page","link":"https:\/\/klawter.com\/proyectos\/infecar\/","title":{"rendered":"INFECAR"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12653\" class=\"elementor elementor-12653\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b5dacae e-flex e-con-boxed e-con e-parent\" data-id=\"3b5dacae\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc20f4f elementor-widget elementor-widget-breadcrumbs\" data-id=\"4dc20f4f\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/klawter.com\/\">Portada<\/a><\/span><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a13cc0b sec1-proyecto e-flex e-con-boxed e-con e-parent\" data-id=\"4a13cc0b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-56867138 e-con-full img-proyecto e-flex e-con e-child\" data-id=\"56867138\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53092dac elementor-widget elementor-widget-image\" data-id=\"53092dac\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"778\" height=\"518\" src=\"https:\/\/klawter.com\/wp-content\/uploads\/2022\/02\/05-PROYECTOS-General-Infecar.png\" class=\"attachment-full size-full wp-image-1132\" alt=\"Infecar proyecto de Klawter\" srcset=\"https:\/\/klawter.com\/wp-content\/uploads\/2022\/02\/05-PROYECTOS-General-Infecar.png 778w, https:\/\/klawter.com\/wp-content\/uploads\/2022\/02\/05-PROYECTOS-General-Infecar-300x200.png 300w, https:\/\/klawter.com\/wp-content\/uploads\/2022\/02\/05-PROYECTOS-General-Infecar-768x511.png 768w\" sizes=\"(max-width: 778px) 100vw, 778px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3013339d e-con-full e-flex e-con e-child\" data-id=\"3013339d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3da25f title-project elementor-widget elementor-widget-heading\" data-id=\"b3da25f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">INFECAR<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31a6c9a2 e-flex e-con-boxed e-con e-parent\" data-id=\"31a6c9a2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7a65a9d5 e-con-full e-flex e-con e-child\" data-id=\"7a65a9d5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0f4e11 elementor-widget elementor-widget-text-editor\" data-id=\"b0f4e11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<section id=\"proyectos-pasos-etiquetas-block_6222161dd198e\" class=\"bloque-proyectos-pasos-etiquetas \">\n<div class=\"contenedor-pasos\">\n<div class=\"izq\">\n<p class=\"naranja numero-pasos\">01<\/p>\n\n<h2 class=\"titulo-pasos\">Objetivo<\/h2>\n<h3 class=\"subtitulo-pasos\">Posicionar a la entidad como referente regional<\/h3>\nSituar a INFECAR en el \u00e1rea de la celebraci\u00f3n de eventos de vanguardia, dirigida a diferentes perfiles de la sociedad.\n\n<\/div>\n<\/div>\n<\/section>\n<div class=\"wp-block-spacer\" aria-hidden=\"true\"><\/div>\n<section id=\"proyectos-pasos-block_6221e0f653219\" class=\"bloque-proyectos-pasos \">\n<div class=\"contenedor-pasos\">\n<p class=\"naranja numero-pasos\">02<\/p>\n\n<h2 class=\"titulo-pasos\">Presentaci\u00f3n<\/h2>\nINFECAR es el espacio de conexi\u00f3n de referencia en Gran Canaria, Islas Canarias, contando con un recinto ferial y un palacio de congresos.\n\n&nbsp;\n\n<\/div>\n<\/section>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-282dc31f e-con-full servicios-sector e-flex e-con e-child\" data-id=\"282dc31f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-191cfa4 uppercase naranja elementor-widget elementor-widget-heading\" data-id=\"191cfa4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Servicios<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-831450a box-servicios uppercase elementor-widget elementor-widget-heading\" data-id=\"831450a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"\/etiqueta-proyectos\/campanas-en-google-ads\">CAMPA\u00d1AS EN GOOGLE ADS<\/a><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40ea3a0 box-servicios uppercase elementor-widget elementor-widget-heading\" data-id=\"40ea3a0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"\/etiqueta-proyectos\/campanas-en-redes-sociales\">CAMPA\u00d1AS EN REDES SOCIALES<\/a><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-076b1e5 box-servicios uppercase elementor-widget elementor-widget-heading\" data-id=\"076b1e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"\/etiqueta-proyectos\/contenidos\">CONTENIDOS<\/a><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c6d7f6 box-servicios uppercase elementor-widget elementor-widget-heading\" data-id=\"0c6d7f6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"\/etiqueta-proyectos\/estrategia-digital\">ESTRATEGIA DIGITAL<\/a><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1541da37 uppercase naranja elementor-widget elementor-widget-heading\" data-id=\"1541da37\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Sector<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e59db9 proyecto-sector uppercase elementor-widget elementor-widget-heading\" data-id=\"0e59db9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Administraci\u00f3n p\u00fablica<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f65df9 sec-hito-proyecto e-flex e-con-boxed e-con e-parent\" data-id=\"1f65df9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-69d8c24e e-flex e-con-boxed e-con e-child\" data-id=\"69d8c24e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d038f93 elementor-widget elementor-widget-text-editor\" data-id=\"d038f93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<section id=\"proyectos-hitos-block_6221df7453211\" class=\"bloque-proyectos-hitos \">\n<p class=\"titulo naranja\">HITOS ALCANZADOS<\/p>\n\n<div class=\"hitos-contenedor\">\n<div class=\"hito\">\n<p class=\"numero-hito\">+<span class=\"count\">31\u00a0780\u00a0000<\/span><\/p>\n<p class=\"texto-hito\">Impresiones<\/p>\n\n<\/div>\n<div class=\"hito\">\n<p class=\"numero-hito\">+<span class=\"count\">237\u00a0000<\/span><\/p>\n<p class=\"texto-hito\">Clics<\/p>\n\n<\/div>\n<div class=\"hito\">\n<p class=\"numero-hito\">+<span class=\"count\">520\u00a0000<\/span><\/p>\n<p class=\"texto-hito\">Interacciones<\/p>\n\n<\/div>\n<div class=\"hito\">\n<p class=\"numero-hito\"><span class=\"count\">10<\/span><\/p>\n<p class=\"texto-hito\">Eventos promocionados<\/p>\n\n<\/div>\n<\/div>\n<\/section>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71fc11e7 e-flex e-con-boxed e-con e-parent\" data-id=\"71fc11e7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4be883e6 e-flex e-con-boxed e-con e-child\" data-id=\"4be883e6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aba2a3c elementor-widget elementor-widget-text-editor\" data-id=\"aba2a3c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"naranja numero-pasos\">03<\/p><h2 class=\"titulo-pasos\">Acciones<\/h2><section id=\"servicios-acciones-block_624427f1811e6\" class=\"bloque-servicios-acciones \"><div class=\"contenedor-columnas-acciones\"><ol><li class=\"texto-acciones izq\"><h3 class=\"acciones-proyecto\"><span class=\"texto\">Asesoramiento estrat\u00e9gico<\/span><\/h3><\/li><li class=\"texto-acciones izq\"><h3 class=\"acciones-proyecto\"><span class=\"texto\">Dise\u00f1o de creatividades y piezas online y offline<\/span><\/h3><\/li><li class=\"texto-acciones izq\"><h3 class=\"acciones-proyecto\"><span class=\"texto\">Campa\u00f1as en redes sociales<\/span><\/h3><\/li><li class=\"texto-acciones izq\"><h3 class=\"acciones-proyecto\"><span class=\"texto\">Campa\u00f1as en Google Ads<\/span><\/h3><\/li><li class=\"texto-acciones der\"><h3 class=\"acciones-proyecto\"><span class=\"texto\">Estudio para reposicionamiento de la marca FISALDO<\/span><\/h3><\/li><\/ol><\/div><\/section><section><p class=\"naranja numero-pasos\">04<\/p><h2 class=\"titulo-pasos\">Desarrollo<\/h2><p>Desde el a\u00f1o 2020 hemos acompa\u00f1ado a INFECAR en su reposicionamiento y en la generaci\u00f3n de campa\u00f1as digitales de una buena parte de los eventos que ha organizado. El principal objetivo que ten\u00edamos era la construcci\u00f3n de una estrategia de impactos publicitarios digitales que mejorasen el grado de conocimiento de la marca y la atracci\u00f3n de diferentes tipos de p\u00fablico.<\/p><figure class=\"wp-block-gallery has-nested-images columns-5 is-cropped wp-block-gallery-3 is-layout-flex\"><figure class=\"wp-block-image size-large col-5\"><img decoding=\"async\" class=\"alignnone wp-image-1327\" src=\"https:\/\/klawter.com\/wp-content\/uploads\/2022\/02\/02-PROYECTOS-PARTICULAR-INFECAR.png\" alt=\"INFECAR proyecto de la agencia de mkt klawter \" width=\"540\" height=\"960\" data-id=\"1327\" srcset=\"https:\/\/klawter.com\/wp-content\/uploads\/2022\/02\/02-PROYECTOS-PARTICULAR-INFECAR.png 540w, https:\/\/klawter.com\/wp-content\/uploads\/2022\/02\/02-PROYECTOS-PARTICULAR-INFECAR-169x300.png 169w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/figure><figure class=\"wp-block-image size-large col-5\"><img decoding=\"async\" class=\"alignnone wp-image-1328\" src=\"https:\/\/klawter.com\/wp-content\/uploads\/2022\/02\/03-PROYECTOS-PARTICULAR-INFECAR.png\" alt=\"Proyecto INFECAR de Klawter\" width=\"540\" height=\"960\" data-id=\"1328\" srcset=\"https:\/\/klawter.com\/wp-content\/uploads\/2022\/02\/03-PROYECTOS-PARTICULAR-INFECAR.png 540w, https:\/\/klawter.com\/wp-content\/uploads\/2022\/02\/03-PROYECTOS-PARTICULAR-INFECAR-169x300.png 169w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/figure><figure class=\"wp-block-image size-large col-5\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1329\" src=\"https:\/\/klawter.com\/wp-content\/uploads\/2022\/02\/04-PROYECTOS-PARTICULAR-INFECAR.png\" alt=\"INFECAR Proyecto de Klawter\" width=\"540\" height=\"960\" data-id=\"1329\" srcset=\"https:\/\/klawter.com\/wp-content\/uploads\/2022\/02\/04-PROYECTOS-PARTICULAR-INFECAR.png 540w, https:\/\/klawter.com\/wp-content\/uploads\/2022\/02\/04-PROYECTOS-PARTICULAR-INFECAR-169x300.png 169w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/figure><figure class=\"wp-block-image size-large col-5\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1330\" src=\"https:\/\/klawter.com\/wp-content\/uploads\/2022\/02\/05-PROYECTOS-PARTICULAR-INFECAR.png\" alt=\"INFECAR Proyecto de Marketing de Klawter\" width=\"540\" height=\"960\" data-id=\"1330\" srcset=\"https:\/\/klawter.com\/wp-content\/uploads\/2022\/02\/05-PROYECTOS-PARTICULAR-INFECAR.png 540w, https:\/\/klawter.com\/wp-content\/uploads\/2022\/02\/05-PROYECTOS-PARTICULAR-INFECAR-169x300.png 169w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/figure><figure class=\"wp-block-image size-large col-5\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1331\" src=\"https:\/\/klawter.com\/wp-content\/uploads\/2022\/02\/06-PROYECTOS-PARTICULAR-INFECAR.png\" alt=\"INFECAR\" width=\"540\" height=\"960\" data-id=\"1331\" srcset=\"https:\/\/klawter.com\/wp-content\/uploads\/2022\/02\/06-PROYECTOS-PARTICULAR-INFECAR.png 540w, https:\/\/klawter.com\/wp-content\/uploads\/2022\/02\/06-PROYECTOS-PARTICULAR-INFECAR-169x300.png 169w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/figure><\/figure><p>Entre ellos, destaca FISALDO, un evento con m\u00e1s de veinte ediciones y para el cual desarrollamos un estudio que ten\u00eda como meta reposicionar a la marca entre su p\u00fablico objetivo. Este sirvi\u00f3 para conocer, con mayor profundidad, los mensajes y el tipo de p\u00fablico a impactar en la campa\u00f1a digital que posteriormente realizamos.<\/p><figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-7 is-layout-flex\"><figure class=\"wp-block-image size-full col-3\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1333\" src=\"https:\/\/klawter.com\/wp-content\/uploads\/2022\/02\/07-PROYECTOS-PARTICULAR-INFECAR.png\" alt=\"Anuncio Meta de INFECAR Fisaldo\" width=\"1024\" height=\"1593\" data-id=\"1333\" srcset=\"https:\/\/klawter.com\/wp-content\/uploads\/2022\/02\/07-PROYECTOS-PARTICULAR-INFECAR.png 1024w, https:\/\/klawter.com\/wp-content\/uploads\/2022\/02\/07-PROYECTOS-PARTICULAR-INFECAR-193x300.png 193w, https:\/\/klawter.com\/wp-content\/uploads\/2022\/02\/07-PROYECTOS-PARTICULAR-INFECAR-658x1024.png 658w, https:\/\/klawter.com\/wp-content\/uploads\/2022\/02\/07-PROYECTOS-PARTICULAR-INFECAR-768x1195.png 768w, https:\/\/klawter.com\/wp-content\/uploads\/2022\/02\/07-PROYECTOS-PARTICULAR-INFECAR-987x1536.png 987w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><figure class=\"wp-block-image size-full col-3\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1334\" src=\"https:\/\/klawter.com\/wp-content\/uploads\/2022\/02\/08-PROYECTOS-PARTICULAR-INFECAR.png\" alt=\"Anuncio de Fisaldo en Meta\" width=\"1024\" height=\"1593\" data-id=\"1334\" srcset=\"https:\/\/klawter.com\/wp-content\/uploads\/2022\/02\/08-PROYECTOS-PARTICULAR-INFECAR.png 1024w, https:\/\/klawter.com\/wp-content\/uploads\/2022\/02\/08-PROYECTOS-PARTICULAR-INFECAR-193x300.png 193w, https:\/\/klawter.com\/wp-content\/uploads\/2022\/02\/08-PROYECTOS-PARTICULAR-INFECAR-658x1024.png 658w, https:\/\/klawter.com\/wp-content\/uploads\/2022\/02\/08-PROYECTOS-PARTICULAR-INFECAR-768x1195.png 768w, https:\/\/klawter.com\/wp-content\/uploads\/2022\/02\/08-PROYECTOS-PARTICULAR-INFECAR-987x1536.png 987w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><figure class=\"wp-block-image size-full col-3\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5419\" src=\"https:\/\/klawter.com\/wp-content\/uploads\/2022\/02\/INFECAR-Proyectos-1.png\" alt=\"Anuncio Display de Fisaldo\" width=\"506\" height=\"689\" data-id=\"5419\" srcset=\"https:\/\/klawter.com\/wp-content\/uploads\/2022\/02\/INFECAR-Proyectos-1.png 506w, https:\/\/klawter.com\/wp-content\/uploads\/2022\/02\/INFECAR-Proyectos-1-220x300.png 220w\" sizes=\"(max-width: 506px) 100vw, 506px\" \/><\/figure><\/figure><p>Otro de los grandes formatos que hemos contribuido a lanzar y promocionar han sido los eventos digitales e h\u00edbridos, generando una experiencia on-off a los distintos usuarios. A trav\u00e9s de la submarca INFECAR Conecta se buscaba adaptar la marca al contexto de la pandemia. Para ello, se organizaron diversos encuentros con expertos de tem\u00e1ticas muy variadas que involucraban a diferentes sectores.<\/p><p>El trabajo desarrollado incluye la promoci\u00f3n digital de los siguientes eventos: MOVELEC, Canarias Comunica, Festival CanariON, Canariona \u2013 Concierto del D\u00eda de Canarias y la Feria Gran Canaria Me Gusta.<\/p><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1336\" src=\"https:\/\/klawter.com\/wp-content\/uploads\/2022\/02\/10-PROYECTOS-PARTICULAR-INFECAR-273x424.png\" alt=\"Movelec anuncio en Meta\" width=\"273\" height=\"424\" \/><\/figure><p>Para conseguir las metas propuestas \u2013dar visibilidad a las acciones y conseguir inscritos o ventas de entradas\u2013, se llevaron a cabo m\u00e1s de\u00a0<strong>200 campa\u00f1as publicitarias en Facebook Ads, Linkedin Ads y Google Ads<\/strong>. Entre todas, consiguieron m\u00e1s de 230000 clics hacia la web y m\u00e1s de 31000000 impresiones, cumpliendo los objetivos marcados para los distintos proyectos.<\/p><p>En el caso de\u00a0<strong>Google Ads<\/strong>, se realizaron campa\u00f1as de\u00a0<strong>display\u00a0<\/strong>y\u00a0<strong>YouTube\u00a0<\/strong>que consiguieron m\u00e1s de 25500000 impresiones y m\u00e1s de 185000 clics hacia las distintas p\u00e1ginas de inscripci\u00f3n de los acciones.<\/p><figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-5 is-layout-flex\"><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5420\" src=\"https:\/\/klawter.com\/wp-content\/uploads\/2022\/02\/INFECAR-proyectos-2.png\" alt=\"Anuncio de Fisaldo en youtube\" width=\"360\" height=\"364\" srcset=\"https:\/\/klawter.com\/wp-content\/uploads\/2022\/02\/INFECAR-proyectos-2.png 360w, https:\/\/klawter.com\/wp-content\/uploads\/2022\/02\/INFECAR-proyectos-2-297x300.png 297w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><\/figure><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5421\" src=\"https:\/\/klawter.com\/wp-content\/uploads\/2022\/02\/INFECAR-proyectos-3.png\" alt=\"Ejemplo anuncio fisaldo en youtube\" width=\"529\" height=\"328\" srcset=\"https:\/\/klawter.com\/wp-content\/uploads\/2022\/02\/INFECAR-proyectos-3.png 529w, https:\/\/klawter.com\/wp-content\/uploads\/2022\/02\/INFECAR-proyectos-3-300x186.png 300w\" sizes=\"(max-width: 529px) 100vw, 529px\" \/><\/figure><\/figure><p>Para cada acci\u00f3n publicitaria, se crearon p\u00fablicos espec\u00edficos y creatividades \u00fanicas adaptadas a los diferentes canales.<\/p><p>El conjunto de acciones desarrolladas ha mejorado el posicionamiento digital de la marca y ha ofrecido soluciones a las empresas en un contexto in\u00e9dito, como ha sido la pandemia.<\/p><\/section>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-242842d3 proyectos-relacionados e-flex e-con-boxed e-con e-parent\" data-id=\"242842d3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7016f656 elementor-widget elementor-widget-heading\" data-id=\"7016f656\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Proyectos relacionados<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5eddc23c e-con-full e-flex e-con e-child\" data-id=\"5eddc23c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-751a7adc elementor-widget elementor-widget-template\" data-id=\"751a7adc\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"10104\" class=\"elementor elementor-10104\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-523c4bad e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"523c4bad\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5c247979 e-con-full e-flex e-con e-child\" data-id=\"5c247979\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52c39592 elementor-widget elementor-widget-image\" data-id=\"52c39592\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/proyectos\/coiico\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"778\" height=\"518\" src=\"https:\/\/klawter.com\/wp-content\/uploads\/2022\/05\/10-PROYECTOS-General-COIICO.png\" class=\"attachment-full size-full wp-image-1146\" alt=\"COIICO CABECERA\" srcset=\"https:\/\/klawter.com\/wp-content\/uploads\/2022\/05\/10-PROYECTOS-General-COIICO.png 778w, https:\/\/klawter.com\/wp-content\/uploads\/2022\/05\/10-PROYECTOS-General-COIICO-300x200.png 300w, https:\/\/klawter.com\/wp-content\/uploads\/2022\/05\/10-PROYECTOS-General-COIICO-768x511.png 768w\" sizes=\"(max-width: 778px) 100vw, 778px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-418dce72 e-con-full e-flex e-con e-child\" data-id=\"418dce72\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74accd46 title-project elementor-widget elementor-widget-heading\" data-id=\"74accd46\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"\/proyectos\/coiico\/\">COIICO<\/a><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-755edbf elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"755edbf\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b04d464 result elementor-widget elementor-widget-text-editor\" data-id=\"1b04d464\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>90\u00a0acciones dirigidas a pymes<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c072e2e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3c072e2e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d5e1993 e-con-full e-flex e-con e-child\" data-id=\"4d5e1993\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a5ba00d tag elementor-widget elementor-widget-heading\" data-id=\"2a5ba00d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"\/etiqueta-proyectos\/campanas-en-google-ads\/\">Campa\u00f1as en Google Ads<\/a><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-777a5e00 tag elementor-widget elementor-widget-heading\" data-id=\"777a5e00\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"\/etiqueta-proyectos\/campanas-en-redes-sociales\/\">Campa\u00f1as en redes sociales<\/a><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38f9525c tag elementor-widget elementor-widget-heading\" data-id=\"38f9525c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"\/etiqueta-proyectos\/contenidos\/\">Contenidos<\/a><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c5a5e98 tag elementor-widget elementor-widget-heading\" data-id=\"2c5a5e98\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"\/etiqueta-proyectos\/gestion-de-redes-sociales\/\">Gesti\u00f3n de redes sociales<\/a><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-997b80e elementor-widget elementor-widget-template\" data-id=\"997b80e\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"10113\" class=\"elementor elementor-10113\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64a69cd0 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"64a69cd0\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-57639050 e-con-full e-flex e-con e-child\" data-id=\"57639050\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7afb0f5a elementor-widget elementor-widget-image\" data-id=\"7afb0f5a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/proyectos\/cabildo-de-gran-canaria\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"778\" height=\"518\" src=\"https:\/\/klawter.com\/wp-content\/uploads\/2022\/02\/04-PROYECTOS-General-Cabildo-de-Gran-Canaria.png\" class=\"attachment-full size-full wp-image-1128\" alt=\"Cabildo de Gran Canaria - Proyecto\" srcset=\"https:\/\/klawter.com\/wp-content\/uploads\/2022\/02\/04-PROYECTOS-General-Cabildo-de-Gran-Canaria.png 778w, https:\/\/klawter.com\/wp-content\/uploads\/2022\/02\/04-PROYECTOS-General-Cabildo-de-Gran-Canaria-300x200.png 300w, https:\/\/klawter.com\/wp-content\/uploads\/2022\/02\/04-PROYECTOS-General-Cabildo-de-Gran-Canaria-768x511.png 768w\" sizes=\"(max-width: 778px) 100vw, 778px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66aefdf6 e-con-full e-flex e-con e-child\" data-id=\"66aefdf6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68522865 title-project elementor-widget elementor-widget-heading\" data-id=\"68522865\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"\/proyectos\/cabildo-de-gran-canaria\/\">Cabildo de Gran\nCanaria<\/a><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15d0ea39 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"15d0ea39\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a04d8e result elementor-widget elementor-widget-text-editor\" data-id=\"a04d8e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>15000 seguidores nuevos<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a65371 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9a65371\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dddabf2 e-con-full e-flex e-con e-child\" data-id=\"dddabf2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17a29a8c tag elementor-widget elementor-widget-heading\" data-id=\"17a29a8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"\/etiqueta-proyectos\/campanas-en-redes-sociales\/\">Campa\u00f1as en redes sociales<\/a><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bf6f035 tag elementor-widget elementor-widget-heading\" data-id=\"2bf6f035\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"\/etiqueta-proyectos\/contenidos\/\">Contenidos<\/a><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-453c5368 tag elementor-widget elementor-widget-heading\" data-id=\"453c5368\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"\/etiqueta-proyectos\/gestion-de-redes-sociales\/\">Gesti\u00f3n redes sociales<\/a><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a5b13b9 e-flex e-con-boxed e-con e-parent\" data-id=\"5a5b13b9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f685b84 elementor-widget elementor-widget-template\" data-id=\"4f685b84\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"8021\" class=\"elementor elementor-8021\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41a74894 e-flex e-con-boxed e-con e-parent\" data-id=\"41a74894\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cd1b490 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7cd1b490\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6277e4d e-flex e-con-boxed e-con e-child\" data-id=\"6277e4d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6327858d elementor-widget elementor-widget-heading\" data-id=\"6327858d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u00bfNo quieres perderte nada? \u00danete a nuestra newsletter<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-634b5e70 elementor-widget elementor-widget-text-editor\" data-id=\"634b5e70\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Recibe las novedades y tendencias del sector del marketing directamente en tu buz\u00f3n<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-578ec40a elementor-widget elementor-widget-shortcode\" data-id=\"578ec40a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f7986-o1\" lang=\"es-ES\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/wp-json\/wp\/v2\/pages\/12653#wpcf7-f7986-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulario de contacto\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"7986\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.8\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"es_ES\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f7986-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"form-newsletter\">\n\t<div>\n\t\t<p><label>Email*<\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"ejemplo@mail.com\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"legal\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-814\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance-814\" value=\"1\" class=\"condiciones\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">Acepto la <a href=\"\/politica-privacidad\/\" title=\"Pol\u00edtica de privacidad\" target=\"_blank\"> Pol\u00edtica de privacidad<\/a> (aunque no la haya le\u00eddo)*<\/span><\/label><\/span><\/span><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner cta\" type=\"submit\" value=\"SUSCR\u00cdBETE\" \/>\n\t<\/p>\n<\/div><div 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