{"id":3354,"date":"2020-12-30T16:14:17","date_gmt":"2020-12-30T16:14:17","guid":{"rendered":"https:\/\/klawter.com\/blog\/?p=3354\/"},"modified":"2024-09-26T13:42:24","modified_gmt":"2024-09-26T13:42:24","slug":"las-5-mejores-campanas-publicitarias-online-de-2020","status":"publish","type":"post","link":"https:\/\/klawter.com\/blog\/las-5-mejores-campanas-publicitarias-online-de-2020\/","title":{"rendered":"Las 5 mejores campa\u00f1as publicitarias online de 2020"},"content":{"rendered":"<h2><span data-contrast=\"none\">Las 5 mejores campa\u00f1as publicitarias online de 2020 versi\u00f3n\u202f<\/span><span data-contrast=\"none\">Covid<\/span><span data-contrast=\"none\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Internet y las redes sociales nos han vuelto m\u00e1s exigentes y hambrientos de creatividades divertidas e impactantes. De hecho, han conseguido que las agencias de marketing expriman la creatividad de sus trabajadores, \u00a1cual zumo de naranja! Y es que el objetivo est\u00e1 claro: <\/span><span data-contrast=\"auto\">sorprender e impactar cada vez m\u00e1s.\u202f<\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Como cada a\u00f1o, repetimos nuestro top 5 de las mejores campa\u00f1as publicitarias\u202fdigitales. Este a\u00f1o 2020, abunda una tem\u00e1tica: <\/span><span data-contrast=\"auto\">covid<\/span><span data-contrast=\"auto\">,\u202f\u202fpandemia,\u202fel coronavirus. Sin embargo,\u00a0<\/span><span data-contrast=\"auto\">te prometemos que no todas tienen que ver con el dichoso virus&#8230;\u202f<\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>Empezamos.<\/p>\n<h2><span data-contrast=\"none\">5.\u00a0<\/span><span data-contrast=\"none\">\u201cEs hora de volver a encontrarnos\u201d\u202f- McDonald\u2019s<\/span><span data-contrast=\"none\">\u202f<\/span><\/h2>\n<p><b><span data-contrast=\"auto\">Campa\u00f1a:<\/span><\/b><span data-contrast=\"auto\">\u202fun cl\u00e1sico de entre los cl\u00e1sicos, que esta vez nos ha tocado el corazoncito. McDonald&#8217;s\u202fha vuelto a sacar\u202fpartido al rey de los contenidos,\u202flos v\u00eddeos, con un mensaje emotivo.\u202fLa campa\u00f1a publicitaria consta de tres v\u00eddeos, donde la compa\u00f1\u00eda homenaje\u00f3 a todas aquellas personas que llevaban mucho tiempo sin ver a sus familiares y amigos, y planteaba c\u00f3mo ser\u00eda el momento del reencuentro.\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">La campa\u00f1a\u202fse lanz\u00f3 el 4 de junio en Espa\u00f1a, y sali\u00f3 tanto en diferentes canales: televisi\u00f3n, web TV,\u202f<\/span><span data-contrast=\"auto\">display<\/span><span data-contrast=\"auto\">\u202fy program\u00e1tica, redes sociales y canales propios de la marca.\u202f<\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Objetivo conseguido:\u202f <\/span><\/b>en<span data-contrast=\"auto\">\u00a0el momento del lanzamiento, 4 de junio, la mayor parte de Espa\u00f1a estaba entrando en la fase 2, despu\u00e9s de haber pasado meses en cuarentena. Por ello, el anuncio ten\u00eda un tono emocional, con la idea de que el p\u00fablico objetivo se sintiera identificado con la idea \u201ces hora de volver a encontrarnos\u201d. Con una campa\u00f1a visualmente muy bien trabajada, c<\/span><span data-contrast=\"auto\">onsegu\u00eda que pens\u00e1semos que nuestro lugar de encuentro perfecto ser\u00eda en uno de sus restaurantes.\u202f<\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Aplicabilidad en una empresa: \u202f<\/span><\/b><span data-contrast=\"auto\">\u00bfc\u00f3mo no iban a aprovechar las grandes marcas cada situaci\u00f3n importante que vivimos? El momento era clave y esta campa\u00f1a nos recordaba que ellos ya estaban disponibles de una forma cercana y no muy agresiva. Si est\u00e1s pensando en hacer una campa\u00f1a para tu empresa, te aconsejamos que no la plantees \u00fanicamente desde el punto de vista comercial: ve\u202fun paso m\u00e1s all\u00e1 e intenta emocionar a tu potencial cliente. Esto siempre impactar\u00e1 mucho m\u00e1s a la audiencia.\u202f\u202f<\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=Us_kYok9f3Q\">https:\/\/www.youtube.com\/watch?v=Us_kYok9f3Q<\/a><\/p>\n<p><span data-contrast=\"auto\">\u202f<\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=xraKscq7Lc4\">https:\/\/www.youtube.com\/watch?v=xraKscq7Lc4<\/a><\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Es hora de volver a encontrarnos. Hijo.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/X0U9-38HG1U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h2><span data-contrast=\"none\">4. \u201c<\/span><span data-contrast=\"none\">Courage<\/span><span data-contrast=\"none\">\u202f<\/span><span data-contrast=\"none\">is<\/span><span data-contrast=\"none\">\u202f<\/span><span data-contrast=\"none\">Beautiful \/ Coraje es belleza\u201d &#8211; Dove<\/span><\/h2>\n<p><b><span data-contrast=\"auto\">Campa\u00f1a:\u00a0<\/span><\/b><span data-contrast=\"auto\">en esta campa\u00f1a magistral, Dove apost\u00f3 por mostrar la dura realidad a la que se enfrent\u00f3 el personal sanitario durante la crisis del coronavirus. Reinvent\u00f3\u202f\u202fpara ello\u00a0<\/span>su concepto de\u00a0 \u201cbelleza real\u201d para mostrar las marcas y se\u00f1ales que dejaban en la piel los equipos de protecci\u00f3n individual que usan a diario los trabajadores de los hospitales.<\/p>\n<p><span data-contrast=\"auto\">Gracias a\u00a0<\/span><span data-contrast=\"auto\">Dove<\/span><span data-contrast=\"auto\">, hemos visto, de la manera m\u00e1s cruda, los da\u00f1os que han producido el uso de mascarilla en la piel de los trabajadores que luchan salvar nuestras vidas.\u202f<\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">La campa\u00f1a se lanz\u00f3 en pa\u00edses como Canad\u00e1, Estados Unidos, Argentina y\u202fSud\u00e1frica.<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Objetivo conseguido:\u202f<\/span><\/b>l<span data-contrast=\"auto\">a campa\u00f1a, obra de\u00a0<\/span><span data-contrast=\"auto\">Ogilvy<\/span><span data-contrast=\"auto\">\u00a0(Toronto), naci\u00f3 en Canad\u00e1 y pronto se extendi\u00f3 a otros pa\u00edses. Al mismo tiempo, Unilever (propietaria de la marca) anunci\u00f3 que iba a donar 153 millones de d\u00f3lares en material sanitario, comida, jab\u00f3n y desinfectante en todo el mundo para luchar contra la pandemia.<\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Aplicabilidad en una empresa<\/span><\/b>:\u202fen la<span data-contrast=\"auto\">\u00a0campa\u00f1a destacaba el sentimiento de uni\u00f3n, de aunar fuerzas para enfrentarnos a la enfermedad. Esto generaba <\/span><span data-contrast=\"auto\">en su p\u00fablico un sentimiento de empat\u00eda y amor hacia una marca que es capaz de poner en valor el trabajo de un colectivo. No solo apostar por los sentimientos es importante, sino tambi\u00e9n vincular esos sentimientos a valores con los que se identifique nuestra empresa (compa\u00f1erismo, trabajo duro, cuidado de los m\u00e1s desfavorecidos, etc.).<\/span><\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Coraje es belleza\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/zA2jf3LVjqM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h2><span data-contrast=\"none\">3.\u202f \u201cEl lanzamiento\u201d &#8211;\u00a0PlayStation 5<\/span><span data-contrast=\"none\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h2>\n<p><b><span data-contrast=\"auto\">Campa\u00f1a:\u202f<\/span><\/b>para el lanzamiento de la PlayStation 5, Sony llev\u00f3 a cabo una ambiciosa comunicaci\u00f3n, realizando acciones espec\u00edficas en cada pa\u00eds. En el caso de Espa\u00f1a, lanz\u00f3 \u00abAcceso ilimitado\u00bb, una campa\u00f1a donde aparec\u00edan multitud de personajes vinculados al mundo de los videojuegos, pero tambi\u00e9n de la televisi\u00f3n. Es el caso de el\u00a0Rubius,\u202fTheGrefg, Broncano, etc.<\/p>\n<p>La campa\u00f1a se lanz\u00f3 en pa\u00edses como\u00a0Estados Unidos, Corea del Sur, Jap\u00f3n, Reino Unido y Espa\u00f1a.<\/p>\n<p><b><span data-contrast=\"auto\">Objetivo conseguido:\u202f<\/span><\/b>tan solo el \u00faltimo mes de campa\u00f1a, co<span data-contrast=\"auto\">nsigui\u00f3\u202f701 millones de impresiones\u202fen los diez anuncios de televisi\u00f3n emitidos en cadenas como, ABC, CBS y en el medio deportivo ESPN, los cuales se repitieron en casi\u202f900 ocasiones.<\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">PlayStation consigui\u00f3 el 47% de cuota de publicidad de la industria de los videojuegos.<\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Aplicabilidad en una empresa:\u202f<\/span><\/b><span data-contrast=\"auto\">PlayStation conoce a su p\u00fablico, y por ello ha incluido en la campa\u00f1a p<\/span><span data-contrast=\"auto\">ersonajes muy influyentes de la franja de edad a la que va dirigida el producto. Si est\u00e1s pensando en lanzar cualquier tipo de acci\u00f3n publicitaria, lo primero que debes hacer es conocer\u202fa tu cliente ideal, para saber por d\u00f3nde atacarlo.\u202f<\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"PlayStation 5 presenta: ACCESO ILIMITADO con Rubius, Marc Gasol, Broncano, Michelle Jenner\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/PXlqAZeamOg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h2><span data-contrast=\"none\">2.\u00a0<\/span>\u201cLa calle\u201d &#8211; Netflix<span style=\"font-size: 16px;\" data-contrast=\"none\">\u202f\u00a0<\/span><span style=\"font-size: 16px;\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h2>\n<p><b><span data-contrast=\"auto\">Campa\u00f1a:\u202f<\/span><\/b><span data-contrast=\"auto\">Netflix lleva varios a\u00f1os lanzando unas campa\u00f1as de publicidad brutales, y no solo en digital. <\/span><b><span data-contrast=\"auto\">\u202f<\/span><\/b><span data-contrast=\"auto\">Y es que saben d\u00f3nde actuar \u2013en este caso, en publicidad exterior\u2013, sino tambi\u00e9n \u202fcu\u00e1ndo. En esta campa\u00f1a, aprovecharon el momento en el que Espa\u00f1a iniciaba la desescalada por la pandemia, para <\/span><span data-contrast=\"auto\">colocar una valla gigante en la\u202ffachada del C\u00edrculo de Bellas Artes\u202f(Madrid)<\/span><span data-contrast=\"auto\">\u202f, con la frase<\/span><span data-contrast=\"auto\">:<\/span><span data-contrast=\"auto\">\u202f\u202f\u00bb<\/span><span data-contrast=\"auto\">La calle. Nueva temporada. Muy pronto\u00bb.<\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Objetivo conseguido: <\/span><\/b>actuando en el momento perfecto, y con un mensaje potente y que conectaba con las necesidades de un p\u00fablico\u00a0deseoso de salir a la calle, consiguieron que las redes se llenaran de fotos de la valla.<\/p>\n<p><b><span data-contrast=\"auto\">Aplicabilidad en una empresa<\/span><\/b>:\u202fen<span data-contrast=\"auto\">\u00a0este caso,\u202fser \u00e1gil, seguir de cerca la actualidad y trabajar con mensajes potentes puede ser la clave para triunfar con nuestras propias acciones publicitarias.\u00a0<\/span><\/p>\n<figure id=\"attachment_3449\" aria-describedby=\"caption-attachment-3449\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-3449 size-full\" title=\"dededede\" src=\"https:\/\/klawter.com\/wp-content\/uploads\/2020\/12\/Netflix\u2013-La-calle\u202f.png\" alt=\"Netflix\u2013 \u201cLa calle\u201d\u202f\" width=\"640\" height=\"446\" srcset=\"https:\/\/klawter.com\/wp-content\/uploads\/2020\/12\/Netflix\u2013-La-calle\u202f.png 640w, https:\/\/klawter.com\/wp-content\/uploads\/2020\/12\/Netflix\u2013-La-calle\u202f-300x209.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-3449\" class=\"wp-caption-text\">Fotograf\u00eda extra\u00edda de Netflix.<\/figcaption><\/figure>\n<h2><span data-contrast=\"none\">1.\u202f\u201c#The200Challenge\u201d -\u202f<\/span><span data-contrast=\"none\">Shackleton<\/span><span data-contrast=\"none\">\u202f<\/span><span data-contrast=\"none\">Group<\/span><span data-contrast=\"none\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h2>\n<p><b><span data-contrast=\"auto\">Campa\u00f1a:\u202f<\/span><\/b><span data-contrast=\"auto\">seguramente te suene este movimiento, y es que se hizo viral.\u202fSe trata de\u202funa campa\u00f1a que invitaba a modificar de forma temporal\u202flos\u202flogotipos de marcas reconocidas,\u202fcon el objetivo de concienciar sobre la distancia de seguridad como medida preventiva ante la COVID-19.<\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Con el lema #The200challenge, la agencia de publicidad espa\u00f1ola\u202f<\/span><span data-contrast=\"auto\">Shackleton<\/span><span data-contrast=\"auto\">\u202f<\/span><span data-contrast=\"auto\">Group<\/span><span data-contrast=\"auto\">\u202fpuso en marcha esta iniciativa.<\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Esta campa\u00f1a pudimos verla en todos lados: desde\u202fredes sociales, hasta en carteles por la calle.\u202f<\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Objetivo conseguido:\u202f<\/span><\/b><span data-contrast=\"auto\">#The200Challenge\u202ftiene\u202fsu\u202fpropia\u202fp\u00e1gina web, con informaci\u00f3n a tiempo real sobre c\u00f3mo va este movimiento. A final de\u202f2020, ya hab\u00edan alcanzado 1.372\u202fmarcas de 35\u202fpa\u00edses,\u202fy se\u202fcalculaba que el alcance potencial de la campa\u00f1a hab\u00eda superado los\u202f519\u202fmillones de personas.<\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Aplicabilidad en una empresa:\u202f<\/span><\/b><span data-contrast=\"auto\">\u00a0al igual que en la campa\u00f1a anterior, una acci\u00f3n de actualidad y con un trasfondo y un mensaje internacional puede ser la clave del \u00e9xito. Hablar un lenguaje f\u00e1cilmente identificable por p\u00fablicos de diferentes lugares sin duda ha sido uno de los puntos fuertes de esta campa\u00f1a, y algo a tener en cuenta a la hora de aplicar en nuestra empresa.\u00a0<\/span><\/p>\n<figure id=\"attachment_3450\" aria-describedby=\"caption-attachment-3450\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-3450 size-full\" src=\"https:\/\/klawter.com\/wp-content\/uploads\/2020\/12\/The200Challenge.png\" alt=\"The200Challenge \" width=\"640\" height=\"560\" srcset=\"https:\/\/klawter.com\/wp-content\/uploads\/2020\/12\/The200Challenge.png 640w, https:\/\/klawter.com\/wp-content\/uploads\/2020\/12\/The200Challenge-300x263.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-3450\" class=\"wp-caption-text\">The200Challenge &#8211;\u00a0Fotograf\u00eda de elaboraci\u00f3n propia.<\/figcaption><\/figure>\n<p><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>Si quieres m\u00e1s informaci\u00f3n, visita la web\u00a0<a href=\"https:\/\/the200challenge.com\/\"><span data-contrast=\"none\">https:\/\/the200challenge.com\/<\/span><\/a><span data-contrast=\"auto\">\u202f<\/span><span data-contrast=\"auto\">\u202f<\/span><\/p>\n<p>El 2020\u202fya est\u00e1 acabando, pero lo que parece no tener fin es la creatividad y la originalidad. Estos cinco ejemplos de\u202f<b>las mejores campa\u00f1as publicitarias online de 2020<\/b>\u202fque hemos seleccionado son una buena prueba de ello.\u00a0 \u00bfQu\u00e9 crees que nos deparar\u00e1 el 2021?<\/p>\n<p><em>Si te ha picado el gusanillo y est\u00e1s pensando hacer una\u202fcampa\u00f1a de marketing online para tu empresa, no dudes en ponerte en contacto con nosotros. \u202f<a href=\"https:\/\/klawter.com\/contacto\/\">En\u00a0Klawter\u00a0podemos ayudarte<\/a>\u202f<\/em>\ud83d\ude42<em>\u202f\u00a0<\/em><\/p>\n<p><em><a href=\"https:\/\/klawter.com\/\" target=\"_blank\" rel=\"noopener\">Klawter Agencia de Marketing Digital<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las 5 mejores campa\u00f1as publicitarias online de 2020 versi\u00f3n\u202fCovid\u202f\u00a0 Internet y las redes sociales nos han vuelto m\u00e1s exigentes y hambrientos de creatividades divertidas e impactantes. De hecho, han conseguido que las agencias de marketing expriman la creatividad de sus trabajadores, \u00a1cual zumo de naranja! Y es que el objetivo est\u00e1 claro: sorprender e impactar [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":3366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[57,85],"tags":[62,64,72,73,79],"class_list":["post-3354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-blog-publicidad","tag-campanas","tag-contenidos","tag-instagram","tag-internacionalizacion","tag-publicidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Las 5 mejores campa\u00f1as publicitarias online de 2020<\/title>\n<meta name=\"description\" content=\"\u00bfSabes cu\u00e1les son las mejores campa\u00f1as publicitarias online del 2020? 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