{"id":3922,"date":"2021-10-26T09:43:55","date_gmt":"2021-10-26T09:43:55","guid":{"rendered":"https:\/\/klawter.com\/blog\/?p=3922\/"},"modified":"2024-09-26T13:58:24","modified_gmt":"2024-09-26T13:58:24","slug":"rank-math-vs-yoast-seo-que-herramienta-seo-es-mejor-para-tu-proyecto-con-wordpress-3","status":"publish","type":"post","link":"https:\/\/klawter.com\/blog\/rank-math-vs-yoast-seo-que-herramienta-seo-es-mejor-para-tu-proyecto-con-wordpress-3\/","title":{"rendered":"Rank Math vs Yoast SEO. \u00bfQu\u00e9 herramienta SEO es mejor para tu proyecto con WordPress?"},"content":{"rendered":"<p>Existen millones de plugin SEO para WordPress, que nos permiten dejar nuestra web a punto y que pueda competir en los resultados de b\u00fasqueda. Una de las m\u00e1s cl\u00e1sicas y recomendadas es Yoast SEO, que cuenta actualmente con m\u00e1s de 5 millones de instalaciones activas, y entre sus funcionalidades m\u00e1s conocidas se encuentran sus recomendaciones sobre la optimizaci\u00f3n de contenido, poder insertar meta tag en p\u00e1ginas y su sitemap automatizado. Sin embargo, le ha salido un digno adversario: Rank Math, una herramienta que le est\u00e1 robando cuota de marcado.<\/p>\n<p>Dicho esto, vamos a meternos a intentar ver algunos puntos diferenciadores entre uno y otro.<\/p>\n<h2><strong>Yoast SEO<\/strong><\/h2>\n<p>Esta herramienta SEO se lanz\u00f3 inicialmente en el a\u00f1o 2010 y desde entonces, se ha convertido en el complemento SEO de WordPress m\u00e1s utilizado y popular. Yoast tiene una versi\u00f3n gratuita que puedes instalar y una versi\u00f3n de pago con m\u00e1s opciones de configuraci\u00f3n.<\/p>\n<h2><strong>Rank Math <\/strong><\/h2>\n<p>Se lanz\u00f3 en el a\u00f1o 2018 pero se ha desarrollado y probado con versiones beta por la comunidad durante bastante tiempo antes de su lanzamiento final.\u00a0En su versi\u00f3n gratuita tiene muchas m\u00e1s opciones que Yoast.<\/p>\n<h2><strong>\u00bfCon cu\u00e1l nos quedamos?<\/strong><\/h2>\n<p>La verdad es que nos encantar\u00eda daros una soluci\u00f3n definitiva, pero, no hay una respuesta \u00fanica para esto. Todo depender\u00e1 del theme que tengas instalado y de los complementos, pero en general los 2 plugins son compatibles con casi todos constructores de WordPress modernos, ya sea: Elementor, Visual Composer o Divi.<\/p>\n<p>Eso s\u00ed, ten en cuenta que Rank Math es compatible con Divi y Elementor, de forma oficial.<\/p>\n<p>Desde el principio <strong>nuestra opini\u00f3n personal<\/strong>, siempre que es posible, es optar por Rank Math ya que nos deja controlar m\u00e1s aspectos SEO en la web en las que se instala gracias a su versi\u00f3n gratuita. Estos son algunos de los puntos por los que nos gusta m\u00e1s Rank Math:<\/p>\n<ul>\n<li>En su versi\u00f3n gratuita tiene muchas m\u00e1s funcionalidades que Yoast integradas.<\/li>\n<li>M\u00e1s enfoque en las palabras clave que puedes poner en cada post o p\u00e1gina, con Yoast solo puedes meter una.<\/li>\n<li>Mejor integraci\u00f3n de Schema.org para datos estructurados y te deja poner m\u00e1s de un dato para cada p\u00e1gina o entrada.<\/li>\n<li>Tiene integraci\u00f3n con Search Console de Google y puedes ver los datos sin salir de la web:<\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-3923\" src=\"https:\/\/klawter.com\/wp-content\/uploads\/2021\/10\/rank-math.png\" alt=\"rank math\" width=\"628\" height=\"497\" srcset=\"https:\/\/klawter.com\/wp-content\/uploads\/2021\/10\/rank-math.png 591w, https:\/\/klawter.com\/wp-content\/uploads\/2021\/10\/rank-math-300x238.png 300w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><\/p>\n<ul>\n<li>Tiene un administrador de enlaces 404 donde se controla todo sin necesidad de plugins y permite hacer redirecciones en el mismo, tambi\u00e9n se puede configurar para que las haga autom\u00e1ticamente si alguna url cambia (en Yoast es una funcionalidad premium).<\/li>\n<li>Permite controlar mucho m\u00e1s en la web qu\u00e9 pasa con las paginaciones y Yoast no permite hacer nada de eso.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3924\" src=\"https:\/\/klawter.com\/wp-content\/uploads\/2021\/10\/paginaciones-en-rank-math.png\" alt=\"paginaciones en rank math\" width=\"567\" height=\"488\" srcset=\"https:\/\/klawter.com\/wp-content\/uploads\/2021\/10\/paginaciones-en-rank-math.png 567w, https:\/\/klawter.com\/wp-content\/uploads\/2021\/10\/paginaciones-en-rank-math-300x258.png 300w\" sizes=\"(max-width: 567px) 100vw, 567px\" \/><\/p>\n<ul>\n<li>Permite quitar la categor\u00eda base del blog, tienda online, sin necesidad de plugins.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3941\" src=\"https:\/\/klawter.com\/wp-content\/uploads\/2021\/10\/cambiar-categoria-rank-math.png\" alt=\"cambiar categoria rank math\" width=\"646\" height=\"116\" srcset=\"https:\/\/klawter.com\/wp-content\/uploads\/2021\/10\/cambiar-categoria-rank-math.png 896w, https:\/\/klawter.com\/wp-content\/uploads\/2021\/10\/cambiar-categoria-rank-math-300x54.png 300w, https:\/\/klawter.com\/wp-content\/uploads\/2021\/10\/cambiar-categoria-rank-math-768x138.png 768w\" sizes=\"(max-width: 646px) 100vw, 646px\" \/><\/p>\n<ul>\n<li>Permite integrar migas de pan de manera f\u00e1cil.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3943\" src=\"https:\/\/klawter.com\/wp-content\/uploads\/2021\/10\/migas-de-pan-en-rank-math-1.png\" alt=\"migas de pan en rank math\" width=\"604\" height=\"619\" srcset=\"https:\/\/klawter.com\/wp-content\/uploads\/2021\/10\/migas-de-pan-en-rank-math-1.png 838w, https:\/\/klawter.com\/wp-content\/uploads\/2021\/10\/migas-de-pan-en-rank-math-1-293x300.png 293w, https:\/\/klawter.com\/wp-content\/uploads\/2021\/10\/migas-de-pan-en-rank-math-1-768x786.png 768w\" sizes=\"(max-width: 604px) 100vw, 604px\" \/><\/p>\n<ul>\n<li>Trae redirecciones integradas y se pueden hacer tambi\u00e9n autom\u00e1ticas cuando se borra una URL Rank Math te pregunta si al quieras redireccionar.<\/li>\n<li>Tambi\u00e9n tiene el an\u00e1lisis de contenido integrado en la web, donde puedes ver de forma sencilla, si tienes alg\u00fan fallo b\u00e1sico de SEO en la web.<\/li>\n<li>Tiene una herramienta de Auditor\u00eda SEO integrada y \u00fatil para detectar los fallos r\u00e1pidamente en la web.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3928\" src=\"https:\/\/klawter.com\/wp-content\/uploads\/2021\/10\/auditoria-seo-en-rank-math-1.png\" alt=\"auditoria seo en rank math\" width=\"597\" height=\"491\" srcset=\"https:\/\/klawter.com\/wp-content\/uploads\/2021\/10\/auditoria-seo-en-rank-math-1.png 567w, https:\/\/klawter.com\/wp-content\/uploads\/2021\/10\/auditoria-seo-en-rank-math-1-300x247.png 300w\" sizes=\"(max-width: 597px) 100vw, 597px\" \/><\/p>\n<ul>\n<li>Con Rank Math se tiene mucho m\u00e1s control sobre el Sitemap.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3947\" src=\"https:\/\/klawter.com\/wp-content\/uploads\/2021\/10\/sitemap-en-rank-math-1.png\" alt=\"sitemap en rank math\" width=\"615\" height=\"637\" srcset=\"https:\/\/klawter.com\/wp-content\/uploads\/2021\/10\/sitemap-en-rank-math-1.png 841w, https:\/\/klawter.com\/wp-content\/uploads\/2021\/10\/sitemap-en-rank-math-1-289x300.png 289w, https:\/\/klawter.com\/wp-content\/uploads\/2021\/10\/sitemap-en-rank-math-1-768x796.png 768w\" sizes=\"(max-width: 615px) 100vw, 615px\" \/><\/p>\n<ul>\n<li>Soluciones de SEO Local integradas.<\/li>\n<li>Integraci\u00f3n con Woo Commerce gratis (en Yoast es solo premium).<\/li>\n<\/ul>\n<p>Por todas estas razones (que como ver\u00e1s no son pocas) bajo mi punto de vista Rank Math es mejor plugin para la optimizaci\u00f3n SEO de una web. Da menos errores de integraci\u00f3n, controla mucho m\u00e1s lo que est\u00e1 pasando en la web y la versi\u00f3n gratuita de Yoast, no permite hacer la mayor\u00eda de las cosas que hace Rank Math.<\/p>\n<p>Al instalar Rank Math, si ten\u00edas alg\u00fan otro plugin de SEO,\u00a0Rank Math coger\u00e1 todas las configuraciones que tengas hechas en el plugin sea Yoast, All in One SEO Pack o cualquier otro.<\/p>\n<h2>\u00bfC\u00f3mo utilizar Rank Math para tus posts en WordPress?<\/h2>\n<p>En el mini paso a pase que viene a continuaci\u00f3n te mostramos de forma sencilla y clara, c\u00f3mo utilizar la versi\u00f3n gratuita de Rank Math para optimizar tus posts en WordPress a trav\u00e9s de aquellos puntos que no debes olvidar tener en cuenta. Sigue leyendo y ver\u00e1s que es muy sencillo:<\/p>\n<ul>\n<li>Lo primero ser\u00eda que, al editar el post, revises que no falta la palabra clave objetivo con la que el post se quiere posicionar. De esta manera, Rank Math tiene claro cu\u00e1l es tu palabra clave y justo debajo, te dice c\u00f3mo optimizar el post o p\u00e1gina para que posicione por esa palabra.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3948\" src=\"https:\/\/klawter.com\/wp-content\/uploads\/2021\/10\/palabra-clave-en-rank-math.png\" alt=\"palabra clave en rank math\" width=\"674\" height=\"393\" srcset=\"https:\/\/klawter.com\/wp-content\/uploads\/2021\/10\/palabra-clave-en-rank-math.png 1283w, https:\/\/klawter.com\/wp-content\/uploads\/2021\/10\/palabra-clave-en-rank-math-300x175.png 300w, https:\/\/klawter.com\/wp-content\/uploads\/2021\/10\/palabra-clave-en-rank-math-1024x597.png 1024w, https:\/\/klawter.com\/wp-content\/uploads\/2021\/10\/palabra-clave-en-rank-math-768x448.png 768w\" sizes=\"(max-width: 674px) 100vw, 674px\" \/><\/p>\n<ul>\n<li>Despu\u00e9s revisa en: \u201cEdit snippet\u201d que salga correctamente el t\u00edtulo del post, y una breve descripci\u00f3n. Ten en cuenta que esto Rank Math lo hace por defecto, pero se pude modificar y mejorar para cada post o p\u00e1gina, \u00a1hazlo!<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3950\" src=\"https:\/\/klawter.com\/wp-content\/uploads\/2021\/10\/rich-sniper-en-rank-math.png\" alt=\"rich sniper en rank math\" width=\"673\" height=\"432\" srcset=\"https:\/\/klawter.com\/wp-content\/uploads\/2021\/10\/rich-sniper-en-rank-math.png 1283w, https:\/\/klawter.com\/wp-content\/uploads\/2021\/10\/rich-sniper-en-rank-math-300x193.png 300w, https:\/\/klawter.com\/wp-content\/uploads\/2021\/10\/rich-sniper-en-rank-math-1024x658.png 1024w, https:\/\/klawter.com\/wp-content\/uploads\/2021\/10\/rich-sniper-en-rank-math-768x493.png 768w\" sizes=\"(max-width: 673px) 100vw, 673px\" \/><\/p>\n<ul>\n<li>En la versi\u00f3n Pro, se puede contralar individualmente para cada post o p\u00e1gina si queremos indexar o no, el contenido para que aparezca en Google.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3964\" src=\"https:\/\/klawter.com\/wp-content\/uploads\/2021\/10\/version-pro-rank-math-1.jpg\" alt=\"versi\u00f3n pro rank math\" width=\"695\" height=\"273\" srcset=\"https:\/\/klawter.com\/wp-content\/uploads\/2021\/10\/version-pro-rank-math-1.jpg 1420w, https:\/\/klawter.com\/wp-content\/uploads\/2021\/10\/version-pro-rank-math-1-300x118.jpg 300w, https:\/\/klawter.com\/wp-content\/uploads\/2021\/10\/version-pro-rank-math-1-1024x402.jpg 1024w, https:\/\/klawter.com\/wp-content\/uploads\/2021\/10\/version-pro-rank-math-1-768x301.jpg 768w\" sizes=\"(max-width: 695px) 100vw, 695px\" \/><\/p>\n<ul>\n<li>Adem\u00e1s de todo esto el plugin, justo debajo, nos da indicaciones de todo lo que nuestro post o p\u00e1gina deber\u00eda tener para tener m\u00e1s oportunidades de posicionarse mejor. M\u00e1s f\u00e1cil y clarito, imposible.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3957\" src=\"https:\/\/klawter.com\/wp-content\/uploads\/2021\/10\/Indicaciones-en-Rank-Math.png\" alt=\"Indicaciones en Rank Math\" width=\"640\" height=\"446\" srcset=\"https:\/\/klawter.com\/wp-content\/uploads\/2021\/10\/Indicaciones-en-Rank-Math.png 640w, https:\/\/klawter.com\/wp-content\/uploads\/2021\/10\/Indicaciones-en-Rank-Math-300x209.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<ul>\n<li>Rank Math tiene un marcado de Schema bien implementado y funcional. Con 18 tipos de esquemas diferentes, como recetas, hoteles, preguntas frecuentes y rese\u00f1as.\u00a0Rank Math detecta de forma inteligente el contenido y agrega un esquema por defecto que puedes modificar en cada post o p\u00e1gina.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3960\" src=\"https:\/\/klawter.com\/wp-content\/uploads\/2021\/10\/schema-en-rank-math.png\" alt=\"schema en rank math\" width=\"571\" height=\"669\" srcset=\"https:\/\/klawter.com\/wp-content\/uploads\/2021\/10\/schema-en-rank-math.png 685w, https:\/\/klawter.com\/wp-content\/uploads\/2021\/10\/schema-en-rank-math-256x300.png 256w\" sizes=\"(max-width: 571px) 100vw, 571px\" \/><\/p>\n<p>Tiene muchas m\u00e1s funcionalidades, pero, en resumen, estas ser\u00edan las m\u00e1s destacadas, aquellas que no pueden faltar, para que tus post te lleven a lo m\u00e1s alto.<\/p>\n<p>\u00bfTe ha convencido nuestro art\u00edculo para pasarte a Rank Math? \u00bfCu\u00e1l es tu funcionalidad favorita de Rank Math? Cu\u00e9ntanos en los comentarios.<\/p>\n<p><a href=\"https:\/\/klawter.com\/servicios\/agencia-seo\/\">Klawter Agencia SEO<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Existen millones de plugin SEO para WordPress, que nos permiten dejar nuestra web a punto y que pueda competir en los resultados de b\u00fasqueda. Una de las m\u00e1s cl\u00e1sicas y recomendadas es Yoast SEO, que cuenta actualmente con m\u00e1s de 5 millones de instalaciones activas, y entre sus funcionalidades m\u00e1s conocidas se encuentran sus recomendaciones [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":3969,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[57,21,5],"tags":[61,71,75,59,82],"class_list":["post-3922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-blog-sobre-herramientas-de-marketing","category-blog-seo","tag-analitica","tag-herramientas","tag-marketing-digital","tag-seo","tag-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rank Math vs Yoast SEO. \u00bfQu\u00e9 herramienta SEO es mejor para tu proyecto con Wordpress?<\/title>\n<meta name=\"description\" content=\"Comparativa entre Rank Math y Yoast SEO, dos de las herramientas SEO m\u00e1s populares para optimizar tu sitio web en WordPress.\u2699\ufe0f\ud83d\udd0dKlawter Agencia SEO\" \/>\n<meta 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